Data Trumps Opinion (every time)
Why you should create a culture that values data, and how you can use the philosophy of following the data to empower your culture.
Anyone who has worked for a successful B2C knows how much better and more precise decision making gets, once it is empowered by data. However, two of the companies I worked for turned this into an art, and one of the two is, in my eyes, the unquestioned champion. In fact, we had such detailed knowledge of our numbers (despite the many cyclicalities) that we would occasionally find software bugs through our revenue figures: someone would notice a small drop in revenue and track conversion through…
