Anyone who has worked for a successful B2C knows how much
better and more precise decision making gets, once it is empowered by data. However, two of the companies I worked for turned
this into an art, and one of the two is, in my eyes, the unquestioned champion. In fact, we had such detailed
knowledge of our numbers (despite the many cyclicalities) that we would occasionally find software bugs
through our revenue figures: someone would notice a small drop in revenue and track conversion through…
Let's face it: most of the companies out there (including most of the ones I worked for)
hire opportunistically. They wait until they have a specific need, then quickly put together a
job description, and publish the opening in the various channels that are readily accessible,
hoping that they get a fit. Most of the time they can't find what they are looking for in
a reasonable amount of time, and for the right salary. There's four options available at that
point:
Team culture is one of those things that gets talked about a lot when it is not quite right,
but rarely worked on effectively. Yet so much of the outcome in the end depends on team culture.
I bet that the majority of the people reading this article have experienced teams working in
their own silos. Think about the influence it has on the ability of the company to drive
successful outcomes. Similarly, most of the readers have probably experienced people that
everyone tries to work around,…
