How to (really) build customer centric products
Customer centricity is not about doing whatever the customer says: that's customer servitude!
Customer centricity is another one of those points that is constantly talked about but often rarely actually reasoned about. As a result, most of the discussion out there is usually trivial and essentially consists of the equivalent of “Go ask what the customer wants, then go build it”. I would respectfully offer the opinion that that is not customer centricity, but rather, customer servitude! There are three fundamental mistakes in the idea of “Go ask what the customer wants,…
