George Hadjiyiannis

George Hadjiyiannis

Software Executive, Entrepreneur, Software Architect

Culture eats Strategy for breakfast

We must understand the true impact of company culture, before it eliminates any chance of success.

George Hadjiyiannis

7 minutes read

This is Sparta

We have all heard the saying, and I am willing to bet that most of us have even said it to others, or inserted it in a presentation. Yet I realized that, while everyone seems to understand this on an academic level, none of us seem to understand it intuitively. In particular, we are very bad at understanding the full effects of culture, or taking it into account when we are making decisions on a day to day basis. And above all, we wave culture away, thinking that our strategy will overcome any…

A different kind of company growth

Growing from an early startup to a successful company is not just about scaling.

George Hadjiyiannis

9 minutes read

Toy Tools

These days I find myself in regular discussions about company growth, primarily with startups that are getting traction and now need to step up to the next level. The discussions typically cover all the usual scaling topics, but until recently pretty much ended there. About 2 weeks ago, however, I had once more such a discussion, but this one went beyond the scaling challenges, and moved on to a different kind of growth: maturity. This is quite analogous to human growth, where only part of the…

How to (really) build customer centric products

Customer centricity is not about doing whatever the customer says: that's customer servitude!

George Hadjiyiannis

10 minutes read

Customer Servant

Customer centricity is another one of those points that is constantly talked about but often rarely actually reasoned about. As a result, most of the discussion out there is usually trivial and essentially consists of the equivalent of “Go ask what the customer wants, then go build it”. I would respectfully offer the opinion that that is not customer centricity, but rather, customer servitude! There are three fundamental mistakes in the idea of “Go ask what the customer wants,…

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