Anyone who has worked for a successful B2C knows how much
better and more precise decision making gets, once it is empowered by data. However, two of the companies I worked for turned
this into an art, and one of the two is, in my eyes, the unquestioned champion. In fact, we had such detailed
knowledge of our numbers (despite the many cyclicalities) that we would occasionally find software bugs
through our revenue figures: someone would notice a small drop in revenue and track conversion through…
It seems that everywhere you look, companies are looking to create near-shore and off-shore partnerships, to
increase their software development capacity and reduce costs. Interestingly, this is not limited to large
companies; more and more SMEs are joining in. At the same time, we now have over a decade of experience
with this topic in the industry, and have learned some hard-earned lessons. It seems not that long ago that companies were pulling
back from off-shoring due to a significant number…
Despite growing up in a country where football (soccer, for my American readers) is the universal passion, I never
understood the appeal, and I never shared it. However, I suspect it to be similar to the passion that a discussion
on technology choices evokes among software engineers and architects: despite being otherwise excessively
rational beings (at least according to everyone in a different profession), we favor technologies by faith
instead of reason, and we get emotionally attached to…
